About Hatch

Hatch doesn't just advise brands. We activate them.

Our mission is to help growing beverage brands thrive. We pair strategic relationships with real-world sales execution and practical technology, so brands scale smarter and faster, and can see it happening.

  • Kava Haven
  • Lyre & Thief
  • Azulejos Tequila
  • High Octane
  • Ranch2O Spirits
  • REMIX
  • Reed's Ginger Brew
  • Happie
  • Relationships
  • Execution
  • Technology

The Hatch advantage

Relationships, execution and technology, under one roof

Distribution partnerships

We introduce brands to distributors who are actively taking on new products and open to growth-focused partnerships, matched to your positioning and the markets you want.

Fractional sales support

Seasoned industry veterans on the ground, from distributor management to retail sell-in. Your brand doesn't just get placed, it builds real velocity.

Technology

Practical tools that sharpen marketing, speed up reorders and simplify operations, with the results visible in your Hatch Brand Portal.

Our core values

How we work

Integrity

Transparent, honest, and committed to results that serve our brands' best interests.

Customer obsessed

Our brands and their accounts come first. Every plan is built around the stores and markets that matter to you.

Excellence

A high bar for the distributors we introduce, the shelf we leave behind and the service we provide.

Kristian Ipsen

Meet the founder

Kristian Ipsen, Founder & CEO

LinkedIn

Kristian Ipsen is a two-time Olympian and Stanford graduate who moved from elite athletics to entrepreneurship. After starting his career in tech, he joined his family in the restaurant industry and opened a fine dining concept in 2020, just as COVID reshaped hospitality.

When the restaurant reopened after a three-month closure, Kristian saw how much the beverage program drove profitability. Working closely with emerging beverage brands, he saw firsthand how hard and expensive it was for them to scale, especially with the cost of sales teams, marketing and distribution.

He founded Hatch to give growing brands a more cost-effective path to market: startup-style sales and marketing support designed to help them scale smarter and faster.

Ready to partner with Hatch?

Tell us who you are and how you're looking to grow. Beverage brand, distributor or technology partner, we'll connect the right strategy and relationships to move your business forward.

Get in touch